The Daily will have no website and no print edition; the only way to get it will be to download it via iPad application for $0.99 each. The publication will not just be a newspaper formatted for the tablet, though; it will incorporate a great deal of video content and utilize the iPad's technology in ways that no newspaper or website currently accomplishes.
Rupert Murdoch, head of the media giant News Corp, a visionary and kingpin of news, seems to know what he is getting into. Here's a simple calculation. If he can just get a fraction of the eventual iPad market (5% of 40 million iPad owners by the end of 2011), then his digital publication will succeed.
But will people stop reading newspaper websites in favor of the iPad? And how rapidly will fall their respective paper editions? It seems that 2011 is going to be another interesting year for the world of journalism. And it sure seems that the future of news isn't in propping up print publications, but creating truly immersive digital experiences.
Evidently, the flagship of Estonian journalism is aware of it, too.
Eesti Ekspress recently introduced its iPad version, now available in Apple Store. The birth of the weekly at the end of the 1980s and the transition of the whole edition to recycled paper were both revolutionary. Today, Ekspress is the first Estonian newspaper carrying out the iPad revolution.
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