Socialnomics: Social Media Revolution

Is social media a fad? What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook ... Social media isn't a fad, it's a fundamental shift in the way we communicate. Based on the book by Erik Qualman.

1 out of 8 couples married in the U.S. last year met via social media. Years to reach 50 millions users: radio (38 years), TV (13 years), Internet (4 years), iPod (3 years). Facebook added over 200 million users in less than a year. If Facebook were a country, it would be the world's 3rd largest ahead of the United States and only behind China and India. 50% of the mobile Internet traffic in the UK is for Facebook. People update anywhere, anytime. Imagine what that means for bad customer experiences? Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts. Instead they are distributing: eReaders + iPads + Tablets. 25% of search results for the world's Top 20 largest brands are links to user-generated content. 78% of consumers trust peer recommendations. Only 14% trust advertisements. 60 millions status updates happen on Facebook daily. We no longer search for the news, the news finds us. The ROI of social media is that your business will still exist in 5 years.