Le papier ne sera jamais mort / Paper is not dead !

Adweek (AdFreak) writes:

Paper Is Dead, Except When It's the Most Important Thing in the House

Paper? Pa-per? What the hell is that? Leo Burnett's ad for French toilet-paper brand Trefle celebrates parchment in its various forms, presenting a woman who reads printed books, puts sticky notes on the fridge, plays sudoku with a pencil and draws pictures on a paper pad with her daughter. Her doofus husband prefers doing all such activities on his tablet computer, and he admonishes her time and again for being old fashioned. But he gets his comeuppance while sitting on the can (that's Cannes in French). The toilet paper runs out, and when he calls for a refill, she slides his tablet under the door, its display aglow with the image of fluffy T.P. ("Paper has a big future," says the onscreen text.) I picture the wife in the hall, rolling - for lack of a better pun - on the floor with laughter. So, you can wipe the screen, but shouldn't use the screen to wipe? Wish I'd known that years ago.

A Magazine Is an iPad That Does Not Work

Technology codes our minds, changes our OS. Apple products have done this extensively. The video shows how magazines are now useless and impossible to understand, for digital natives. It shows real life clip of a 1-year old, growing among touch screens and print. And how the latter becomes irrelevant. Medium is message. Humble tribute to Steve Jobs, by the most important person: a baby.

Is iPad-Only Newspaper the Future of Journalism?

Apple and News Corp are reportedly set to launch The Daily, the first iPad-only news publication, Mashable reports.

The Daily will have no website and no print edition; the only way to get it will be to download it via iPad application for $0.99 each. The publication will not just be a newspaper formatted for the tablet, though; it will incorporate a great deal of video content and utilize the iPad's technology in ways that no newspaper or website currently accomplishes.

Rupert Murdoch, head of the media giant News Corp, a visionary and kingpin of news, seems to know what he is getting into. Here's a simple calculation. If he can just get a fraction of the eventual iPad market (5% of 40 million iPad owners by the end of 2011), then his digital publication will succeed.

But will people stop reading newspaper websites in favor of the iPad? And how rapidly will fall their respective paper editions? It seems that 2011 is going to be another interesting year for the world of journalism. And it sure seems that the future of news isn't in propping up print publications, but creating truly immersive digital experiences.

Evidently, the flagship of Estonian journalism is aware of it, too.

Eesti Ekspress recently introduced its iPad version, now available in Apple Store. The birth of the weekly at the end of the 1980s and the transition of the whole edition to recycled paper were both revolutionary. Today, Ekspress is the first Estonian newspaper carrying out the iPad revolution.

Rumor Has It: iPad 2 Is On Its Way

Rumor has it that suppliers, model specifics, and new materials have already been chosen for the iPad 2. A new patent has also come to light that introduces some interesting possibilities about what materials might be used in future iPad casing designs, reports gigaom.com.

Other iPad rumors from around the tech world include the addition of front- and back-facing cameras for use with FaceTime, three-axis gyroscope for games, a Cortex-A9 chip CPU, a mini-USB port, and more memory. Some sites are also predicting a 7-inch model to bridge the gap between the iPhone/iPod touch and the current large iPad screen, though Steve Jobs recently went on the record against that idea.

The speculated release time for iPad 2 is April 2011, a year after the first iPad was introduced.

HTML5 Project Brings Tablet Reading Experience to Any Browser

With iPad apps popping out like mushrooms after the rain, a HTML5 project brings a similar tablet reading experience to desktop and mobile broswers.

The Center for Public Integrity has fashioned a template that mimics the in-app reading experience of newspapers – minus, of course, some of the interactive capabilities, such as swiping, offered by touchscreen devices, announces Lauren Indvik on Mashable.com.

One of the main advantages of the HTML5 template is that it is significantly cheaper to produce than a mobile app for a complex operating system like iOS or Android, meaning that more news organizations will be able to render digital, app-like experiences without hiring a developer. The format is also entirely mobile-friendly.

The template was created in conjunction with digital reading platform Treesaver. Treesaver divides content into pages, automatically adjusting the layout to the size of the screen. It works on any device that has a web browser: Desktop PC or Mac, notebook, netbook, iPad and iPhone. It's produced with web standards – HTML, CSS and JavaScript. You can embed video or Flash in it, just as you can with any web site. There is no app to download. No plug in to install.

Have a look...

iPad tuleb ja õppimine võib hakata lastele meeldima!

Heidit Kaio (EE) – 22. oktoober 2010

Riigi raha eest koolilaste õpikute asendamine tahvelarvutitega muudaks õppimise lastele huvitavaks ja koolikotid kergeks.

Teisipäeva hommikul kaalus mu neljanda klassi tüdruku õpikute ja töövihikute pakk 1,8 kilo. Mulle meeldib mõte, et ta oleks oma kotti pannud hoopis 600 grammi kaaluva tahvelarvuti. Koolis avaneksid sellest talle vajalikud raamatud.

Kujutan ette tulevast keemiaõpikut ja seal Mendelejevi tabelit. Näpupuudutusega avaneb ekraanil pilt voolavast elavhõbedast, kõrval arvandmed. Liigutades näppu ekraanil nagu dirigent keppi, saab kullakamakat uurida eest ja tagant. Juttu võib kuulata kõrvaklappides või ise lugeda, olulisemaid kohti arvutis alla kriipsutada ning lisada märkmeid. Tekstile lisatud videoklipilt saab vaadata keemiakatseid. Sealsamas on ka ülesanded, mis tuleb lahendada otse tahvelarvutis. Siin on raamat ja töövihik üheskoos, vajalik on vaid ühendus internetiga.

See jutt pole ulme, vaid tänane päev – sellised tahvelarvutid on poes müügil 10 000 krooni eest, raamatud on veel ingliskeelsed. Esialgu on tahvelarvutid kallid, kooliõpikutena võiksid nad olla mõeldavad 2000- või 3000kroonistena. Siis pole ka hirmu, et vargad lapsi vidina pärast ründaksid.

Loe lähemalt.